Best AI CRM Tools with Lead Scoring

Top Paid AI CRM & Lead Scoring Tools

HubSpot Sales Hub

HubSpot Sales Hub is a robust CRM with AI-powered lead scoring, deal tracking, and workflow automation. Its smart scoring system uses user behavior, email engagement, and lifecycle data to help sales teams focus on the most promising prospects. HubSpot’s visual pipelines and customizable dashboards make it easy to monitor performance, and it integrates smoothly with marketing, service, and content tools in the broader HubSpot ecosystem. It’s especially effective for growing teams looking to centralize sales and marketing.

Salesforce Sales Cloud

Salesforce Sales Cloud combines enterprise-grade CRM functionality with advanced AI tools like Einstein Lead Scoring, Forecasting, and Opportunity Insights. It evaluates historical data and buyer signals to prioritize leads and guide reps toward the best opportunities. Salesforce also offers deep customization, strong reporting features, and integrations with thousands of third-party apps. It's ideal for large sales teams or enterprises looking for a highly scalable, AI-driven CRM platform with global deployment capabilities.

Freshsales

Freshsales is a CRM tailored for small to mid-sized businesses looking for advanced automation without enterprise complexity. Its AI assistant, Freddy, scores leads based on behavioral signals, engagement, and past interactions. Built-in tools for email, telephony, and chat allow for seamless communication and real-time tracking. With an intuitive interface and powerful lead management features, Freshsales is a strong contender for businesses aiming to scale outreach and improve conversion without needing a dedicated tech team.

Pipedrive + LeadBooster

Pipedrive’s LeadBooster add-on supercharges its CRM with a conversational AI chatbot, smart web forms, live chat, and lead enrichment tools. It works alongside Pipedrive’s visual sales pipelines to automatically capture and score inbound leads, helping reps focus on qualified prospects. It’s especially effective for conversion-focused businesses and agencies that rely heavily on inbound traffic and fast response times. LeadBooster helps reduce manual entry while increasing the volume and quality of leads entering the funnel.

Zoho CRM

Zoho CRM offers predictive lead scoring through its AI assistant, Zia, which learns from historical win/loss data and user behavior to surface high-potential leads. It supports multichannel communication, automation, and real-time analytics across marketing and sales. Zoho’s pricing makes it an appealing choice for SMBs and startups, while its modular ecosystem allows for scaling into full business suites over time. It's ideal for small teams seeking AI-enhanced CRM functionality without the high price tag.

Top Free AI CRM & Lead Scoring Tools

HubSpot CRM (Free Tier)

HubSpot’s free CRM is one of the most feature-rich options in the market, offering contact and deal tracking, activity logging, pipeline visualization, and basic lead scoring. While advanced automation and predictive insights require a paid upgrade, the free version is perfect for freelancers, startups, and small businesses. It also includes email templates, meeting scheduling, and reporting tools that help new teams stay organized and identify top leads based on engagement data.

Zoho CRM (Free Plan)

Zoho CRM’s free plan supports up to three users and includes essentials like contact and lead management, email templates, and basic automation. Though Zia AI features are limited to higher tiers, users can still benefit from a streamlined interface and scalable CRM foundation. It’s a smart starting point for small teams or solo entrepreneurs who want to build their sales process with room to grow into more powerful AI tools later on.

Agile CRM

Agile CRM provides a surprisingly robust free tier for up to 10 users, with access to contact scoring, web activity tracking, email campaigns, and basic automation. It’s tailored toward inbound marketing strategies, helping teams track behavioral data like website clicks and email opens to better qualify leads. For early-stage startups or marketing-heavy teams, Agile CRM is a solid, low-cost way to combine CRM functionality with marketing outreach in one platform.

EngageBay CRM

EngageBay’s free CRM combines contact management, email marketing, forms, and lead tracking into one user-friendly interface. It allows users to manage deals and tasks while capturing lead interactions via email and landing pages. While its AI capabilities are limited on the free plan, it still provides strong value for small businesses needing an all-in-one tool to manage customer interactions, nurture leads, and coordinate marketing without complex integrations or high costs.

ChatGPT (Free)

ChatGPT isn’t a CRM but serves as a strategic AI assistant for crafting custom lead scoring models, email sequences, sales playbooks, and lead qualification workflows. Sales professionals can ask for ideas on how to score leads based on behavior, demographics, or engagement—and then implement those strategies manually or with their chosen CRM tool. It’s a flexible companion for freelancers or founders who manage sales processes solo and want guidance on structure or messaging.