Press releases remain a cornerstone of business communication, helping organizations announce news, build brand visibility, and shape public perception. In 2025, AI tools have become indispensable for streamlining this process—enabling users to generate clear, engaging, and professional press releases with minimal effort. Whether you're launching a product, securing funding, or announcing a strategic partnership, AI-powered platforms now offer templates, tone adjustments, grammar support, and even SEO optimization to ensure your message lands with impact. These tools serve everyone from startups and solo marketers to corporate comms teams and PR agencies, reducing the time and cost traditionally associated with professional copywriting. This guide highlights the top AI tools—both free and paid—that can help you write, polish, and prepare press releases ready for distribution across media outlets, email, and digital platforms. Whether you're drafting your first release or refining a seasoned workflow, these AI solutions can elevate your PR strategy and make your announcements stand out.

Top Paid AI Tools for Press Releases
Rank | Tool | Key Strength | Price / Limitations | Best Use Case |
---|---|---|---|---|
#1 | Jasper AI | Press release generator template | From $39/month | Tech, marketing, product teams |
#2 | Copy.ai | PR writing with brand tone | Free plan + Pro from $49/month | Startups, agencies |
#3 | Writesonic | AI-powered PR draft templates | From $19/month | Marketing & growth teams |
#4 | Grammarly Business | Clarity, tone & correctness | From $15/member/month | Professional editing layer |
#5 | Wordtune | Rewrite for tone & clarity | Starts at $24/month | Enhancing drafted content |
Jasper AI
Jasper AI is a robust writing platform with dedicated templates for press releases, making it easy to generate structured, high-quality announcements. Users can input key facts such as company name, event type, and launch date, and Jasper will produce a professional draft tailored to PR standards. Its ability to adjust tone, add SEO keywords, and generate headlines makes it especially powerful for tech, marketing, and product teams. Whether you're crafting a product launch or corporate announcement, Jasper streamlines the process with clarity and speed.
Copy.ai
Copy.ai makes press release writing simple with templates designed for funding announcements, partnerships, or product updates. You can enter a few details and generate full drafts in seconds, complete with suggested quotes and callouts. The platform also supports brand tone and multilingual content, helping agencies and startups maintain consistency across campaigns. Copy.ai’s user-friendly interface and fast turnaround make it a go-to solution for teams that need professional PR content without the delays of traditional copywriting.
Writesonic
Writesonic is built for rapid content generation, and its press release templates are especially helpful for marketing and growth teams. It allows users to create announcement drafts with customizable tone and voice, while incorporating quotes and summaries for various platforms. The tool’s AI ensures journalistic structure and SEO-readiness, making it suitable for both website publishing and media outreach. Writesonic is an ideal choice for busy professionals looking to automate PR content while still producing clear, engaging releases.
Grammarly Business
Grammarly Business enhances press releases by refining grammar, tone, and clarity with enterprise-level precision. It helps maintain brand voice consistency across multiple writers and supports team-wide style guides. With integrations in platforms like Google Docs and Microsoft Word, it works seamlessly within existing workflows. Grammarly Business is ideal for editorial teams and communications professionals who want clean, professional copy without relying on external editors, ensuring each release meets high publishing standards.
Wordtune
Wordtune is a writing enhancement tool that helps press release authors improve sentence structure, tone, and clarity. It offers rewrite suggestions to make content more persuasive, concise, or formal, depending on the target audience. Unlike tools that generate full drafts, Wordtune focuses on refining what you’ve already written—perfect for writers who prefer hands-on control but want help polishing their message. It’s especially effective for revising key sections like intros, quotes, and calls to action before final distribution.
Top Free AI Tools for Press Releases
Rank | Tool | Key Strength | Limitations | Best Use |
---|---|---|---|---|
#1 | ChatGPT (Free) | Write and revise PR drafts | No formatting or distribution | First drafts & brainstorming |
#2 | Copy.ai (Free Tier) | Quick announcement paragraphs | Token limits | Basic PR templates |
#3 | Grammarly (Free) | Grammar & tone suggestions | No business tone control | Final polishing |
#4 | Rytr | AI press release template | Monthly generation cap | Basic draft creation |
#5 | INK | Press copy + SEO score | Account required | Search-optimized press releases |
ChatGPT (Free)
ChatGPT’s free version is a versatile tool for drafting, revising, and brainstorming press release content. With natural language understanding and structured output, it helps users craft headlines, introductions, and quotes by simply inputting key details. While it lacks advanced formatting features or publishing integrations, it remains highly effective for early-stage writing. Ideal for startups, students, and content creators, ChatGPT makes it easy to build clear and professional press releases without the need for paid software or editorial teams.
Copy.ai (Free Tier)
The free tier of Copy.ai offers basic access to its press release and announcement templates, making it useful for generating short, structured PR content. Users can input essential details like the company name, news item, and key dates to receive concise drafts ready for customization. While usage is limited by token caps, the tool is still a great option for entrepreneurs and small teams looking to quickly create polished announcement blurbs, especially for newsletters or social media distribution.
Grammarly (Free)
Grammarly’s free version offers reliable grammar and spelling correction for press release drafts, helping users avoid embarrassing typos and awkward phrasing. It provides suggestions on sentence clarity and punctuation, which are crucial for maintaining professionalism in public announcements. Although it doesn’t include business tone settings or advanced style features, it remains a valuable editing companion for those without access to dedicated proofreaders. It’s ideal for final checks before sending out releases to media or posting online.
Rytr
Rytr’s free plan includes a press release template that helps users generate quick drafts for announcements, events, or company updates. The tool prompts for a few key details—like product names or event highlights—and returns structured content in a PR-ready format. Although monthly word limits apply, it’s a useful resource for solopreneurs or lean marketing teams looking to build initial drafts without starting from scratch. Rytr balances speed and simplicity, making PR writing more manageable on a budget.
INK
INK is a writing and optimization tool that helps users craft press releases with built-in SEO guidance. Its free tier provides access to AI-assisted writing and performance scoring, helping ensure your press release is both readable and search-friendly. While an account is required and some features are locked behind a paywall, the free version still supports keyword optimization and clear formatting. It’s especially helpful for users distributing press releases via blogs or online news channels and looking to maximize discoverability.
Rankings

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