Best AI Tools for Email Marketing

Top Paid AI Tools for Email Marketing

Jasper AI

Jasper AI is a leading content generation platform designed to help marketers create persuasive, personalized email campaigns at scale. Its advanced language models can write subject lines, promotional copy, CTAs, and entire email flows in a variety of tones and styles. With built-in templates for newsletters, sales emails, and re-engagement messages, Jasper streamlines the creative process while maintaining high-quality output. Teams can collaborate on content, adjust messaging for different audience segments, and even run A/B tests to optimize results. For businesses looking to write faster without sacrificing effectiveness, Jasper offers a high-ROI content solution.

Mailmodo

Mailmodo takes email marketing a step further by enabling fully interactive AMP emails—allowing recipients to complete forms, book appointments, or answer surveys without leaving their inbox. Its AI-driven personalization engine lets marketers tailor content dynamically based on user behavior, increasing engagement and conversions. The platform also supports advanced automations, campaign sequencing, and detailed performance tracking. Particularly useful for transactional flows and onboarding journeys, Mailmodo gives teams the flexibility to design rich, action-oriented emails that feel like web apps. It’s a modern email platform for modern customer experiences.

Smartwriter.ai

Smartwriter.ai specializes in ultra-personalized cold email outreach using data pulled from LinkedIn profiles, websites, and online behavior. The platform generates custom intro lines and email content that reference company achievements, recent news, or shared interests. This dramatically increases open and reply rates for outbound sales and lead generation. Marketers and SDRs can use Smartwriter to build large-scale campaigns without sacrificing the human touch. It’s especially valuable for B2B outreach where relevance and timing are critical. With a strong focus on personalization, Smartwriter helps turn cold leads into warm opportunities.

Seventh Sense

Seventh Sense is an AI tool focused on send-time optimization, helping marketers deliver emails when each individual is most likely to open and engage. By analyzing past behavior and engagement patterns, it personalizes the timing and frequency of email sends at the recipient level. Integrated with platforms like HubSpot and Marketo, it enhances the performance of existing campaigns without needing to rewrite content. Particularly beneficial for B2B and lead nurturing funnels, Seventh Sense improves open rates, reduces unsubscribes, and maximizes impact without increasing email volume.

Mailchimp (Pro)

Mailchimp’s Pro plan delivers a comprehensive suite of AI-powered marketing tools including predictive insights, content optimization, and subject line testing. It supports advanced audience segmentation, retargeting, and customer journey mapping. With a user-friendly interface and powerful automation engine, Mailchimp Pro is well suited for established brands running multi-channel campaigns. The AI assists with writing engaging copy, determining send times, and analyzing campaign performance. For teams that need scalability and actionable insights, Mailchimp Pro combines the convenience of an all-in-one platform with enterprise-level intelligence.

Top Free AI Tools for Email Marketing

ChatGPT (Free)

ChatGPT’s free version is a versatile writing assistant for small teams and solo marketers looking to improve their email copy. It can help brainstorm subject lines, rewrite promotional text, draft newsletters, or generate welcome sequences. While it doesn’t offer built-in analytics or integrations, it serves as a fast and flexible content generator that adapts to various tones and audiences. Ideal for early-stage campaigns, ChatGPT makes it easier to overcome writer’s block and maintain a consistent brand voice—even with limited time or experience.

GetResponse (Free)

GetResponse’s free tier offers a strong starting point for basic email marketing, especially for creators and small businesses. It includes drag-and-drop design tools, prebuilt AI-powered email templates, and simple automation workflows. The platform supports up to 1,000 contacts and provides built-in signup forms to help grow your audience. While some advanced features are locked behind paid plans, the free version is enough to create and launch professional-looking email campaigns. It’s a smart pick for users building out their email list or testing audience engagement strategies.

Copy.ai

Copy.ai is a dedicated AI copywriting platform that can generate subject lines, CTAs, and full email content in just a few clicks. It’s great for marketers experimenting with tone, voice, or A/B variations across different campaigns. The free tier includes a monthly word cap but still provides access to most tools and templates, including email-specific ones. Whether you're launching a new product or writing nurturing emails, Copy.ai delivers fast, conversion-friendly drafts that are easy to refine. It’s especially helpful when you need inspiration or want to test multiple approaches quickly.

Brevo (formerly Sendinblue)

Brevo combines email marketing with CRM and automation tools, all wrapped into a clean, easy-to-use platform. Its free tier includes up to 300 emails per day and supports AI-assisted features like subject line testing and delivery time optimization. The drag-and-drop editor and automation workflows make it ideal for freelancers, startups, or small businesses exploring automated outreach. Users can segment lists, personalize content, and measure performance—all without paying upfront. For those just starting with email marketing, Brevo offers a robust toolkit to build and scale smart campaigns.

ZeroBounce AI

ZeroBounce focuses on improving email deliverability by using AI to analyze and clean your mailing lists. The platform flags invalid, inactive, or risky addresses and helps maintain sender reputation by reducing bounce rates. The free plan includes 50 email validation credits per month, which can be crucial for small campaigns or new mailing lists. For businesses prioritizing inbox placement and list hygiene, ZeroBounce is a lightweight but powerful tool. It complements other email platforms by ensuring your messages actually reach the inbox instead of getting lost in spam filters.